Product Design & User Research at FinTech startup.

SAI experienced challenges gaining traction regarding validating problem-solution and problem-market fit after release of Beta. As part of a product design contract, I led a team to uncover reasons of limited traction, introduced design thinking framework to align team members, and formulated a path forward. Through leading regular design meetings and conducting over 30 user interviews, major insights were identified. I created several Figma MVP prototypes and conducted user testing over 3 Sprints to develop a product roadmap using synthesized insights.